StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition

Equifax Social Influencer pairs StrongMail's viral social media marketing technology with Equifax's data resources and expertise to create highly targeted referral programs

Proven Technology, Proven Results

StrongMail's Influencer technology has already been proven as a highly effective customer acquisition tool, and the added targeting available with Equifax Social Influencer will only serve to make these referral programs more effective. Mint.com recently used StrongMail Influencer to socially enable an existing referral program, resulting in a 20 percent increase in program reach and 8,000 new members. Zecco, an online brokerage firm, has also reported that its Social Influencer referral program is performing 267 percent better than any other new customer acquisition channel.

Availability

The Equifax Social Influencer customer acquisition program can be purchased directly from Equifax or StrongMail.

About Equifax Inc.(www.equifax.com)
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability. Businesses - large and small - rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

About StrongMail Systems, Inc.
StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.