StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition
Equifax Social Influencer pairs StrongMail's viral social media marketing technology with Equifax's data resources and expertise to create highly targeted referral programsOctober 19, 2009
Unique to the industry, Equifax Social Influencer combines StrongMail's Influencer viral marketing solution and strategic services with Equifax's data services and analytics expertise to enable email marketers to expand their reach with highly targeted referral programs based on the recipient's social influence, demographic profile, economic status and other relevant factors.
"We know how businesses can use data to identify and motivate their best customers to become brand advocates. StrongMail's Influencer tool offers the best direct social marketing tool we have seen," said Michael Hall, Senior Vice President and GM of Equifax Direct Marketing Services. "By combining StrongMail's social media marketing technology with Equifax's extensive customer information solutions, we are able to offer Equifax and Strong mail clients a truly unique and compelling marketing application for helping leverage a marketer's retention efforts and expand them to highly valuable acquisition programs.
Leverage Strategy, Data and the Social Web to Expand Reach with the Right Audience
With Equifax Social Influencer, email marketers now have a comprehensive solution for leveraging their most influential and qualified customers to build their list exponentially with like-minded consumers. Each engagement is designed to address a company's unique objectives with a customized referral program that motivates a targeted audience to share their network through direct integration via email, blogs and popular social networks like Twitter, Facebook and MySpace.
Equifax Social Influencer is a multi-stage engagement consisting of the following components:
- Strategy session to define program objectives and identify social motivators
- Multiple creative treatments for testing and optimization
- Target-creation based on social activity and Equifax demographic, financial, lifestyle and purchase behavior data
- Advanced testing program to define the most effective creative treatment
- Program deployment with real-time tracking and optimization
- Analysis of program performance to determine key influencers for re-marketing purposes
- Monthly summaries of campaign performance with optimization recommendations
"Equifax's leadership in data and analytics made them a natural fit for the targeting components of Equifax Social Influencer," said Sam Cece, CEO of StrongMail. "By using Equifax's consumer data suites, we are able to not only identify potential influencers but to determine which of those influencers represent networks that are financially capable to convert based on a specific offer. No one else provides this level of insight."