Advertisement
 
 

Some Social Network Users Find Value in Contact With Brands

June 8, 2010 By Hallie Mummert
Get the Flash Player to see this rotator.
 

About one-third of 3,000 U.S. social network users responding to a recent online survey conducted by ROI Research indicated a positive relationship with brand marketing on social networks like Facebook and Twitter. The study, S-Net (The Impact of Social Media), was sponsored by performance marketing firm Performics.

For example, the study reported that half of the Facebook users who took the survey had clicked on Facebook ads to "like" a brand, and thirty-two percent of Twitter users re-tweeted content posted by a company or product. In addition, roughly a third of all respondents said they both learn about and recommend to friends products and services on social networking sites.

To Performics' CEO Daina Middleton, these findings suggest a growing role for brand marketing on social networks. "Social networking has greatly contributed to the shift from strict consumerism to more lively, two-way participation between brands and everyday customers," Middleton stated in a press release on the study.

Scott Haiges, ROI Research's president, shared a few types of marketing content the survey respondents indicated would be welcomed from brands and firms on Facebook, in particular. These include printable coupons, sales alerts and special deals, and information on new products and services.

Performics and ROI Research plan to make available research on consumer activity on social networks broken out across 11 industries, including automotive, financial services and travel.


 

SPONSORED CONTENT

MORE ON SEARCH & SOCIAL MEDIA >>

FROM THE BOOKSTORE

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars. <b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b> First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to: • Choose the right channels for your campaign • Develop creative that works across multiple channels • Revitalize the direct mail component of your multichannel mix • Make sure email plays its increasingly important role perfectly • Seamlessly integrate mobile marketing into the fundraising campaign • Boost your online strategy with social media • Create a multichannel donor renewal campaign • Figure out that you're doing right — via testing and results measurement • Use all the pieces of the multichannel puzzle Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked. About DirectMarketingIQ The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry. <b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

(PDF Format) A new Best Practices and Case Studies report from DirectMarketingIQ Social Media – we know it needs to be part of the marketing mix! But there are so many questions: • What is the ROI? • What are the goals? • How do you get started? • How do you keep the conversation going? • What are the benefits? • How does social media fit into an integrated campaign? • What resources are needed to be effective? All this – and more – is addressed in the new must-read Special Report <b>Social Media Success</b>. With expert advice from leading social media practitioners, you’ll learn the best practices for creating, implementing and managing social media marketing strategies ... plus see how those best practices are put into action with 7 detailed case studies. The most recent count shows that Facebook has 600 million members – with countless of millions more on Twitter, YouTube and LinkedIn. It’s pure and simple – marketers who want to stay relevant and in the game have to join the conversation, in the right way. With Social Media Success as your step-by-step guide you will be able to: • Learn how to listen! Social media monitoring is the critical first step in getting started • Establish your goals. Is it Website traffic? Customer engagement and loyalty? Increasing attendance at an event? Building brand advocacy and trust? Adding prospects to the sales funnel? • Understand how to create great content that builds engagement and trust • Know your followers, fans and viewers. Learn how to nurture your important brand advocates • Master the metrics of success and understand your return on investment After the best practices section of this report you will turn to 7 hands-on case studies that take you through the process of adding social media into the overall marketing plan. You’ll read about their challenges, solutions and their amazing results! Here’s just a sampling of what’s included: • How a Convention and Visitors Bureau used Twitter and Facebook to promote a new brand and their city as a leisure destination • Responding to a crisis – rather than a planned campaign – took a large non-profit into new territory. By integrating social media into traditional email, they built a following as well as raised thousands in donations. • A B-to-B software developer far exceeded their product launch goals by listening and engaging! • See how a local car dealership took the wheel and initiated their own social media campaign –instead of relying on the automobile manufacturer to drive sales. • And much more! Download your copy of Social Media Success today! <u>About DirectMarketingIQ</u> The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry. <b>Note: You must have Adobe Acrobat Reader in order to read SOCIAL MEDIA SUCCESS, which is in PDF format.</b> Join the conversation. Order today. Social Media Success

(PDF Format) A new Best Practices and Case Studies report from DirectMarketingIQ Social Media – we know it needs to be part of the marketing mix! But there are so many questions: • What is the ROI? • What are the goals? • How do you get started? • How do you keep the...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: