Social Media ROI Tops SEO, Email Still King – Lyris Web Optimizer Survey

  • Mobile optimized landing pages most commonly used tactic (27 percent)
  • Surprisingly, more than a third did not indicate using mobile tactics, which indicates it is still lagging in adoption
  • Only 21 percent design a mobile version of an email campaign

CRM Solutions

  • More than half of respondents currently integrate or plan to integrate CRM with email solutions
  • Salesforce cited as top CRM solution planned to integrate with email
  • Top three CRM behavioral data cited as important to engage customers was email behavior (48 percent), transactional data (43 percent) and Web behaviors (39 percent)

To view the full report visit:

The report is based off a survey Lyris conducted in the summer of 2012 with 294 of its mid-size and enterprise-level customers.

Supporting Resources:

2012 Lyris Digital Optimizer Report
Infographic: Lyris Digital Optimizer Report
Lyris Blog

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  • innfinitehotels

    You don’t really tell us how you measured social media ROI