Social Media Marketing Is an Oxymoron
PhillyCarShare is a car sharing organization that gives you access to cars by the hour, whenever you need them. Once you become a member of our community you can choose from over 250 cars parked around the city. Rates include gas, insurance, maintenance, roadside assistance, and 24-hour helpline. You can shop at Ikea with a pickup, get fresh groceries in a Prius, or meet clients in a Nissan Altima. You can even sign up your company for travel convenience on the job.
Using PhillyCarShare is simple:
• Make your reservations online at www.phillycarshare.com or by phone at 215-730-0988.
• Search by vehicle location, specific vehicle types, or amenities.
• Unlock the car using your personal key fob.
• Start the engine and drive away!
What are some of the reasons people join? Read on!
The copywriter tells the story in just 131 words. The crossheads are bold and in dark green. The type is black on white and easy-to-read. Short words. Short sentences. Short paragraphs.
The rest of the website has testimonials, instructional videos, rates, etc. This is a thoroughly professional, no-nonsense presentation of features and benefits. A model website!
In 2011, PhillyCarShare was acquired by Enterprise CarShare, which operates in cities and college towns in 30 states.
As a marketer, I hate seeing a logical business not flourish because it is unable to attract enough customers. With that in mind, I went to the Zipcar website and discovered it broke every rule in the book.
For starters, the landing page has an automatic slide show with a series of photographs of the Millennial Generation—kids in their 20s and 30s—having a simply wonderful time.
[See the second and third images in the mediaplayer at the right.]