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3 Reasons You Need a LinkedIn Strategy

April 7, 2014 By Michael Idinopulos
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First of all ...

1. Professionals You Want to Connect With Are on LinkedIn
LinkedIn has more than 250 million members, adding two new members every second. LinkedIn has become the world's biggest trade show. Anyone who matters to your business is on there. From your customers to your prospects and from your channel partners to your shareholders.

Your employees? They're all over LinkedIn. From your star sales reps to the people in the mailroom. Most are on it weekly, many are on it many times per day. They check it on their smartphones during breakfast and on their laptops during conference calls.

When you have that many stakeholders gathering in one place, you need to have a plan.

2. LinkedIn Has Gone Beyond the Job Search.
While some employees may be job-hunting, the vast majority are using LinkedIn in ways that can directly benefit your company. They're getting management advice from business thought leaders. They're keeping up with industry trends. They're searching for prospects. They're building relationships with business professionals who will someday buy from you, sell to you or work for you.

LinkedIn is bigger than your recruiting department. It touches all aspects of your business.

3. Workforces Want Support on How to Use LinkedIn.
Employees use LinkedIn to represent both themselves and your company. Most of them are doing it poorly. Their photos aren't professional, their profiles undersell their experience and their networks are not relevant.

People don't buy from brands. They buy from people. When clients or prospect Googles people they meet from your company, LinkedIn profiles will come up first. Those profiles better be compelling.

Ask your employees and most will reply, "I should do a lot more with LinkedIn." There isn't one solution to this issue. Each employee's use of LinkedIn depends on his or her role, as well as the industry, go-to-market strategy, branding and messaging.

For your company to get value from "The Biggest Trade Show on Earth," you will need to figure out what you're trying to accomplish, how your organization will get there and how you will measure your success. In other words, you'll need a strategy.

Michael Idinopulos is CMO at Philadelphia-based social media marketing software provider PeopleLinx. Reach him at midinopulos@peoplelinx.com.
 

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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