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Six Ways to Overcome New HTML E-mail Design Challenges

May 2007 By John Doub
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5. Test extensively across all e-mail clients. Use a service, such as those available from Return Path or Pivotal Veracity, to see how e-mail messages will display on all clients. Microsoft also offers a utility (http://tinyurl.com/yh58z3 ) specifically for testing Outlook 2007 e-mails. Not only will any layout problems be resolved, but marketers also will see what happens “above the fold.”

6. Educate customers and prospects. Inform them about e-mail rendering challenges in Outlook 2007. And since white-listed domains will enable images in Outlook 2007, explain how to white-list, add-to-address book, enable images, etc. Make this information stand out in your e-mail communications.

John Doub is director of technical services at e-Dialog, a provider of e-mail and database marketing solutions with headquarters in Lexington, Mass. He can be reached at (781) 863-8117.
 

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Most Recent Comments:
John Doub - Posted on December 18, 2007
Great paper, but a better name for sure! You are the first "John Doub" I have run across.
John Doub - Posted on May 11, 2007
Thanks Rob. While I agree with Flash being a "no-no" for some time, due to webmail clients' security controls, at least Outlook 2003 allowed Flash after some fiddling with the security defaults. As for forms, I disagree. Search forms, whether simply a link (dynamically published into those webmail clients known to have problems with FORM actions), or an active form submit, are among the most popular links on our clients' emails. Before Outlook 2007, most FORM problems were solved by publishing separate linked content to webmail clients that had disabled forms - Hotmail.com as the most notorious. Now, every form needs to have a linked element to lead the user to a site or the HTML email dynamically generated in a web browser where FORM actions are allowed.
Rob - Posted on May 02, 2007
Great article... although some of this information (for instance using Flash or form submits) have been no-nos in html e-mail for a long time.
Click here to view archived comments...
Archived Comments:
John Doub - Posted on December 18, 2007
Great paper, but a better name for sure! You are the first "John Doub" I have run across.
John Doub - Posted on May 11, 2007
Thanks Rob. While I agree with Flash being a "no-no" for some time, due to webmail clients' security controls, at least Outlook 2003 allowed Flash after some fiddling with the security defaults. As for forms, I disagree. Search forms, whether simply a link (dynamically published into those webmail clients known to have problems with FORM actions), or an active form submit, are among the most popular links on our clients' emails. Before Outlook 2007, most FORM problems were solved by publishing separate linked content to webmail clients that had disabled forms - Hotmail.com as the most notorious. Now, every form needs to have a linked element to lead the user to a site or the HTML email dynamically generated in a web browser where FORM actions are allowed.
Rob - Posted on May 02, 2007
Great article... although some of this information (for instance using Flash or form submits) have been no-nos in html e-mail for a long time.