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Nuts & Bolts: Postal

Six Ways to Improve Postal Efficiency

April 2008 By Richard Opp

6) Tightly control in-home delivery. Effective postal logistics offers other advantages, including more predictable in-home delivery dates. Increased predictability allows mailers to schedule fulfillment operations and call center staffing more efficiently, as well as maximize sales and customer response. PLANET coding can be an effective tool for tracking and controlling in-home delivery. In this process, barcodes are lasered onto individual mail pieces. The barcodes are scanned at postal facilities, and the data is then passed into a USPS system called Confirm, which provides information as to when mail is processed at SCFs closest to customers’ homes. This enables the mailer to estimate in-home dates with reasonable accuracy.

Richard Opp is vice president of postal affairs for LogDog, a postal logistics consultant and service provider based in Louisville, Ky. He can be reached at (502) 271-4995. For more information, please visit www.log-dog.com.
 

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