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Ch-Ch-Changes (in Organic Search)

March 4, 2014 By Robert Gilbreath
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By now, you've likely broken some New Year's resolutions. What else was on your list this year? Eating better, exercising and reading more might be great goals, but the one you made about creating a search engine optimization (SEO) plan actually needs to happen. Even if you had a solid 2013 on the SEO front (despite the various Google changes), there's no better time to briefly review what SEO can mean to your business and take a peek at some 2014 trends.

It's typically agreed upon that SEO isn't the most highly understood marketing medium. Understandable SEO stats are:

  • 70 percent of links that search users click on are organic results.
  • 70 percent to 80 percent of search users ignore paid search ads.
  • 75 percent of search users are not clicking past the first page of search results.
  • Organic search traffic produces 25 percent higher conversion rates than traffic driven by equivalent paid search traffic.

Those stats shouldn't be scary to you if you have been employing proper—and not black-hat—SEO practices. Those stats should give you more reason or a reminder of your need to stay ahead of the SEO curve. A good way to do is be to review your SEO plan against the following five trends for 2014:

1. Animal House
Three creatures may guide you in 2014. Google's Panda, Penguin and Hummingbird algorithm updates may have been painful to you, or you heard horror stories, but they gave us some great takeaways that should be used to your advantage in 2014: Publish high-quality content that you know your target market is looking for and wants to consume. Publish this content often.

High-quality content also means writing in a natural, friendly manner and thinking about how your content is answering readers' questions. Continue thinking about high quality as you build inbound links. It's always safest to have inbound links from reputable sites, influential bloggers and key partners. High-quality inbound links should stand up to whatever changes Google makes, for years to come.

2. Be Responsive
Responsive design may be key to holding your SEO ground in 2014. "Google has made it very clear with their latest guidance on responsive design, mobile SERPs and similar topics that mobile is their focus heading into 2014," says Tommy Landry, president of Return On Now, an Austin-based Internet marketing consulting services firm. "Mobile browsing is poised to bypass desktop in volume within the next six to 18 months, and so this is no laughing matter."

 

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FROM THE BOOKSTORE

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Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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MORE ON SEARCH >>

FROM THE BOOKSTORE

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:  online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more How to Write Successful Fundraising Appeals, 3rd Edition

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:
online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more...

ORDER NOW

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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