“In addition to considering the various packaging materials to reduce weight, review each component being added to the kit to make sure it adds value relative to the increase in postage. In some cases, an extra piece added to a kit can push the weight of the kit to the next postage rate class. We recently had a client who wanted to add a six-page brochure to their kit. This would have resulted in a 37 percent increase in their postage because the kit weight was pushed to the next pound class,” says Jeff Ehrlich, president of Fulfillment Plus Inc., a full-service fulfillment company in Holtsville, N.Y.
Melissa Sepos is a freelance writer based in Wyncote, Pa.
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PURLs for Profit
Variable Data Printing Case Studies