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So what should the message be from the New York Back Institute? I would "steal smart," citing research from MayoClinic.com:
BACK PAIN?
Most people will have back pain sometime during life. And 90 percent of these people will get better, without treatment or with conservative therapy for four to six weeks. Only 5 percent remain disabled longer than three months.
At the New York Back Institute, you will receive a thorough examination including, if necessary, an MRI, to determine precisely what the best treatment is for your specific kind of back pain.
In short, would I trust the New York Back Institute?
Not on your tintype.
Denny Hatch is a freelance direct marketing consultant and copywriter, and author of the e-mail newsletter, Denny Hatch's Business Common Sense. Visit him at www.businesscommonsense.com or www.dennyhatch.com, or contact him via e-mail at dennyhatch@yahoo.com.
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