Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

User Behavior Needs to Determine Website Design

February 10, 2014 By Jocelyn Bull
Get the Flash Player to see this rotator.
 
If you’re considering a new website any time soon, chances are you’re grappling with the issue of responsive Web design. It’s a hot topic, and can seem pretty complicated. Here are some important tips to consider.

Responsive design is an approach to creating websites that provides an optimal viewing experience across a wide range of devices, from mobile phones and tablets to laptops and desktop computer monitors, providing easy reading and navigation with a minimum of resizing, panning and scrolling.

Pros and Cons
On the plus side of responsive design:

• It can make tracking your customer’s journey across different platforms easier.
• It can ensure greater parity of content. Once you’ve updated content in one place, it’s the same everywhere—which, for many brands, is a fantastic advantage.
• It forces you to concentrate on mobile first, meaning you really define what the core content for your site is. Focusing on that means you usually end up with a better desktop site because only the really relevant, really great stuff is left in. If it’s not good enough for the mobile site, why is it good enough for the desktop?

On the other hand:
• Responsive design is not a standard yet, and there are lots of unknown elements at the moment, making it tricky to troubleshoot problems;
• It requires designers and brands to rethink how they approach Web design.
• The initial setup costs can be more expensive, although the long-term costs should be lower.

When done properly, responsive design ensures the user experience remains enjoyable by rearranging content to establish the correct hierarchy of information. User experience and user interface design play a big role in making sure they can clearly see what’s important and what’s not, and understand where they are in the online journey.

Behavior Over Platform
We generally prefer the term “behavioral design,” as the crux of the issue isn’t really screen size, but customer behavior. The starting point for a Web design strategy should always be the customer. Instead of focusing on which devices people are using, it’s more important to understand their behavior at different parts of the customer journey and, therefore, what you need to do to meet their needs at those different points.

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: