Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

9 Email Marketing Tips to Spike Conversion Rates

February 4, 2013 By Heather Fletcher
Get the Flash Player to see this rotator.
 
Handwritten email addresses. Default opt-in tactics without instant unsubscribe options. No Pinterest account.

These are a few of Experian Marketing Services' (EMS) least favorite things e-commerce marketers do. According to research announced on Jan. 14 by the New York-based marketing services provider, handwritten email addresses lead to transcription errors. Default opt-in leads to deliverability problems and lacking a Pinterest account results in a huge missed opportunity.

"Words like 'Pinterest,' 'Pin us' or 'Pin it' in subject lines generate open rates that are 11 percent higher than other mailings and unique click rates that are almost 25 percent higher," says the research titled "Email Market Study: Acquisition and Engagement Tactics."

Based on the study's findings, EMS found prescriptions to heal what ails these marketers:

1. Adopt a Mobile-First Policy
"The highest percentage of emails are opened on mobile devices," according to the report. That's 44 percent, with desktop opens following at 29 percent and Webmail right behind at 28 percent.

EMS advises marketers to modifying your existing template to these:

  • Limit the overall email template width to 560 to 580 pixels wide. "We've found this size to be a good width when factoring [in] desktop, mobile and tablet."
  • Make all subcopy at least 14 to 16 points. "Since your email still will be reduced on mobile, you want to be sure the text size does not start out too small."
  • Calls to action should be at least 40 pixels apart. "Too many links situated right next to each other could be frustrating to users, causing them to accidentally tap on the wrong one."

2. Avoid Handwritten Email Addresses
If that's impossible, ensure customers can fact-check what gets typed in. This may sound old-school to some, but the research shows "78 percent of brands use sales associates to collect email addresses [and] 36 percent of brands collect email addresses on paper."

To increase deliverability and reduce chances for human error, EMS suggests marketers employ data hygiene practices, allow mobile payments that provide customers with e-receipts or use credit card machines to allow customers to opt in to email and mobile offers.

3. Link to Pinterest
If you've got it, flaunt it. "While 98 percent of marketers promote their Facebook page[s] in emails, only 32 percent promote Pinterest," according to the research that highlights the above-mentioned 11 percent higher click rates.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON EMAIL >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

PDF FORMAT

<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness.

You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. 

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: