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Remembering Don Jackson

April 21, 2014
Editor's Note: It was with great sadness that we heard about the passing of Don Jackson, a direct marketing legend and long-time adviser to Target Marketing. Our thoughts are with his family. Don was always generous with his time and ideas, and he will be greatly missed.

Donald Richard Jackson, age 75 of Odessa, Del., passed away April 8, 2014 from Chronic Heart Failure. Born in New York City, NY, October 7, 1938, he graduated from Oxford University and Adelphi University and was a retired Naval officer.

Don was Chairman and CEO of The JCG Group, Ltd. A prolific writer, he was the author of "151 Secrets of Insurance Direct Marketing Practices Revealed," co-author of "Winning! Direct Marketing for Insurance Agents and Brokers," co-author of "2,239 Tested Secrets for Direct Marketing Success" and author and publisher of the widely distributed "Insurance Direct Marketing: State of the Industry Annual Report." Don was the founder and former leader of the DMA/Insurance and Financial Services Council's Advanced Insurance Direct Marketing Symposium, and a noted domestic and international speaker. He was founder and chairman of the Insurance Direct Marketing Executive Workshops and the Insurance Direct Marketing Forum.

He worked with clients all over the world, bringing extensive marketing and executive experience to an elite group of clients including: Allstate Life Insurance Company, Guarantee Trust Life Insurance Company, Hasco International, Inc., Signature (Gefa), GECC, Amoco Oil Corporation, Union Labor Life Insurance Company, Eurovie-France, Sun Alliance Group-UK, Capitol Holding Corporation, AIG and Response Insurance.

His background included experience in book clubs, magazine publishing, product and catalog sales, association development, insurance and financial services. In the early seventies he was responsible for introducing successful insurance direct response programs to France, Spain, Germany, Italy, Belgium, South Africa and Switzerland.

Don has held executive positions with Doubleday, The American International Group, Inc., Synergistic Associates International, Inc., Decker Publishing Inc., British Publications Inc., and Continental American Life Insurance Company.

He has provided strategic and tactical consulting services to 110 domestic and international insurance companies, banks and financial services organizations. Jackson has held an insurance broker's license and has worked on more than 1,500 broad market, third party market and internal marketing programs during his career.

A leading industry spokesman, Don is widely published in insurance and direct marketing trade magazines and was considered an expert in Customer Lifetime Value, association development, and the insurance direct marketing concept. For five years he was co-editor of "Inside Financial Services Marketing," a bimonthly newsletter published by Hoke Communications, Inc.

 

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