Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Nuts & Bolts - Case Study : Redesigned for Better ROI

February 2008 By Kate DeBevois

Through revamping Colonial Life’s fulfillment processes, Bise learned how to effectively negotiate for the best line-item changes. “When negotiating pricing structure for warehouse fees, fulfillment/line item charges and print-on-demand unit pricing for black-and-white and color documents, calculate annual volume increases that are in line with product line and corporate goals,” he says. “Always include quarterly reviews and adjustable rates as part of the contract. This is a win/win for your company and your partner.”

While the new system significantly improved Colonial Life’s ROI, its implementation was not seamless. The biggest challenge the company faced was conducting business through one online ordering system and warehouse while building another platform with a new business partner. How did the company get all team members on the same boat? Creating a quarterly employee incentive program based on collective scores using the program’s separate internal facility auditing process and evaluation standards helped to expedite the transition, Bise says. “Tying incentives into expectations ensures everyone has skin in the game when it comes to the service-level agreements. An incentive program is a model worth exploring.”

—Kate DeBevois
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON PRINT PRODUCTION & FULFILLMENT >>

FROM THE BOOKSTORE

Available as a PDF<BR><BR>Your everything-you-need-to-know guide to personalized URLs, including: <B>Best Practices </B>on why they work, campaign strategy, multichannel creative, analytics, and <B>10 Case Studies.<BR></B><BR>A New Best Practices and Case Studies report from DirectMarketingIQ.<BR> <BR>Do you want a higher response rate? Do you want to make a bigger profit? Do you want to engage your customers and continue the conversation? Then ... you need to know about PURLs and how they can achieve all the above and more! <BR><BR>With <EM>PURLs for Profit </EM>you'll have your personal roadmap that will show you how to successfully implement and profit from PURLs. This definitive special report takes you step-by-step on how to integrate PURLs into your marketing mix — email, direct mail, landing pages and social media — for an enhanced user experience so that prospects can make more informed purchasing decisions faster. <BR><BR>Here are just a few of the important takeaways you'll learn:<BR> <UL> <LI>Why PURLs work <LI>How PURLs connect the dots between direct mail, email, social media and the web <LI>What you should test and why <LI>What campaigns benefit most from PURLs <LI>How to create a relevant campaign <LI>Privacy and PURLs <LI>What steps should you take <LI>How to measure your ROI <LI>Maintain the magic by maximizing the message, the creative and the list! <LI>The importance of tracking and continuing the conversation <LI>Where social media fits into the mix </LI></UL> <P>In addition, you'll see actual case studies where PURLs have made a big difference in a variety of marketing efforts. <BR><BR>Here's a list of the types of companies and organizations that are featured in this informative special report: </P> <UL> <LI>Financial Services <LI>Higher Education <LI>Publishing <LI>Nonprofit <LI>Retail <LI>Technology <LI>Seminar/Conference <LI>Quick-Service Restaurant</LI></UL> <P>Download your copy of <EM>PURLs for Profit</EM> today!</P> PURLs for Profit

Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you





...

ORDER NOW

Available as a PDF<BR><BR>A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.<BR><BR>Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of what makes for a successful marketing campaign still applies: 40% lists, 40% offer and 20% creative. <BR><BR>That's right: 40% of the deal is lists! List research isn't easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow. <BR><BR>That's why we've created this information-packed, affordable <EM>Secrets of List Research</EM><STRONG> </STRONG>how-to guide that will help you hone your list research skills for both your offline and online campaigns. And, believe me, these are skills that are crucial for building your business that will pay off again and again. <BR><BR>Thanks to the expert advice by legendary industry leaders, you'll learn about:<BR> <UL> <LI>When to work with a list broker and when not to <LI>How to read a data card <LI>The ins and outs of testing lists <LI>What to ask before you test <LI>Testing email lists vs. postal lists. What's the difference? <LI>What are the key variables that can impact response? <LI>How to use list enhancements effectively <LI>Hotline names — the hotter the better! </LI></UL> <P>What's more, you'll have at your fingertips the "<B>List Research Worksheet" —</B> the 14 steps that will help you in making smart list decisions.</P> Secrets of List Research (2nd Edition)

Available as a PDF

A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.

Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: