Red, White, Blue and Email Marketing
Have you noticed that your email marketing campaigns are lacking that extra sizzle, and your summer success plans are seeing a slow start? Don’t be too quick to assume summer is “vacation time” for marketing. Summer is only just starting, and now is the perfect time to take advantage of your customers’ longer days, increased free time and happier sun-filled mind-sets.
With Independence Day tomorrow, it’s the perfect time to add fireworks to your email marketing plans and get your customers excited for the approaching holiday and your upcoming sales. In an effort to start the celebrations off right, you’ll need a few tips to implement a truly patriotic email marketing campaign that will increase opens, clickthroughs and, ultimately, profits.
Find the firework with the biggest sparkle
Though there are multiple types of fireworks, from sparklers to smoke bombs to sky rocketeers, nothing compares to the big finale that fills the sky with flashes of awe and wonder. Likewise, there are many types of mediocre emails that will get the job done and land in your subscribers’ inboxes, but marketers should home in on the firework with the biggest bang by implementing A/B split testing. Run tests on your subject lines, sender names, calls to action and designs. Analyze the results to determine which email receives the most consumer engagement, then use that one to set off your firework finale campaign. A/B split testing will allow you to distribute a truly successful email by giving your subscribers exactly what they want.
Promote your sales for patriotic profits
Use this Independence Day to offer a patriotic sale. Offer a festive coupon code like “JULY4” or “FREEFOURTH” for holiday discounts or free shipping to encourage customers to buy your product in advance of 4th of July festivities. Find a way that your products or services can improve your reader’s holiday celebrations (e.g., camping trips, beach visits, BBQs, etc.) so they’ll be more likely to participate in your promotion. A coupon code not only offers a sense of urgency that encourages customers to act now, but can help turn that waffling customer’s shopping cart into a submitted purchase.