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PURLs: How to Avoid Data Risks

April 1, 2009 By Crystal Uppercue
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Above all, use caution in handling sensitive information. For most marketers, customer data is their livelihood, and possible security issues can wreak havoc on their reputations. The Direct Marketing Association encourages marketers to establish their own security policies and procedures for secure information systems. This includes staff training and routine assessments, as well as agreements between all business partners and service providers that handle personally identifiable information.  

Crystal Uppercue is marketing manager at EU Services, a 400-person, full-service direct marketing production facility in Rockville, Md. EU Services helps direct marketing managers plan, produce, perfect and deliver cutting-edge cross-media marketing campaigns that incorporate variable data-printed direct mail, e-mail and personalized landing pages. You can contact her at (800) 230-3362 or cuppercue@euservices.com.
 

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Most Recent Comments:
Casey - Posted on April 01, 2009
Good article, Crystal.
Dutch Hollis also offers some insights about PURLs in his blog post:
http://lunchpail.knotice.com/2009/03/30/purls-of-wisdom/
Click here to view archived comments...
Archived Comments:
Casey - Posted on April 01, 2009
Good article, Crystal.
Dutch Hollis also offers some insights about PURLs in his blog post:
http://lunchpail.knotice.com/2009/03/30/purls-of-wisdom/