PETCO's Carol Ott Discusses Web Analytics

December 17, 2008 By Heather Fletcher, Senior Editor, Target Marketing

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December 17, 2008

PETCO's Carol Ott Discusses Web Analytics - By Heather Fletcher, Senior Editor, <i>Target Marketing</i>----------------------------------------------------------
Some marketers get a warm and fuzzy feeling every time they think of how well Web analytics serve their companies. That's especially true for Carol Ott, director of e-commerce finance and Web analytics for San Diego-based PETCO....
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http://www.targetmarketingmag.com/article/petcos-carol-ott-discusses-web-analytics-401080/1
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