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Overstock.com’s Geoff Atkinson on CertifiedEmail Delivery

August 2006 By Irene Cherkassky

TM: How else has Overstock.com benefited from the CertifiedEmail service?
G.A.: I think it’s hard for us to pinpoint the exact cause of [our] success—whether it’s the trust factor; whether it’s helping delivery; or whether it’s the displaying of images automatically—but we have seen a nice lift. And for certain customer groups it makes sense for us to continue to test and use the Goodmail service. For different clients, I’m sure there will be different results.
 

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--Chris Brogan, president of Human Business Works

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