Nuts & bolts: Tech talk
March 2008
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Video Stickiness
Costa Mesa, Calif.–based personalized video overlay technology provider Innovate Ads recently announced five new products for online videos. The programs are coded to direct the marketer’s Web page to launch each particular type of video from the Innovate Ads servers. The video program then runs on top of the marketer’s Web page, and Innovate Ads handles browser compatibility issues, bandwidth and delivery. The new iAds Playlist program presents a different video each time a visitor returns to a Web site, offering a fresh experience with each visit. The iAds Hotspot program allows marketers to create an unlimited number of hotspots, or clickable links, to take Web site visitors to other pages for more information, to fill out contact forms or to buy a product. iAds Sound-on/Sound-off program provides Web site visitors with a cursor to control the volume of online videos. In addition, the iAds Unique Camera Angles offering allows the video spokesperson to use creative video angles for a more dramatic presentation.
Web: www.innovateads.com
—Kate DeBevois
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