Nuts & Bolts: Tech Talk
October 2007
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E-commerce application platform and services provider MarketLive has introduced FastTrack, an e-commerce solution designed to help retailers launch a fully optimized B-to-C e-commerce site in three months or less. FastTrack includes more than 200 e-commerce features bundled with MarketLive’s MarketLive 5 e-commerce platform, as well as intelligent imaging with dynamic image generation and zoom, free Google analytics, and search engine optimization.
The solution also includes a rich display catalog that gives e-tailers a range of options for their online storefront. Real-time site management tools allow nontechnical staff to edit page displays, products, image, promotions, editorial content and merchandising information.
Web: www.marketlive.com
Measure Online Behavior
WebTrends, a consumer-centric analytics and marketing intelligence solutions provider, has released WebTrends Marketing Lab 2. This suite of business solutions introduces WebTrends Score and WebTrends Visitor Intelligence. Web Trends Score evaluates visitors’ online behavior by measuring their level of engagement with content, products and services. WebTrends Visitor Intelligence allows marketers to perform multidimensional reporting, analysis and segmentation of visitor behavior across multiple channels and visits.
Additional new features included with WebTrends Marketing Lab 2 include: access to all solutions from a single user interface; a customizable “My WebTrends” homepage; the ability to compare paid to organic search terms; correlation and overlap of multiple segments across campaigns, content interest and search; and use of a single data collection tag.
Web: www.webtrends.com
Clean House
Data quality and management solutions provider DataMentors has announced the release of DataFuse version 4.1. First released in 1999, DataFuse cleanses, organizes and standardizes household data. The 4.1 version builds on the existing product suite by adding enhanced database management GUI; the option to use network and RAM drives for sorting; script syntax checker; the ability for users to edit or write scripts using their editor of choice; a Hispanic surname table and six-digit latitude and longitude plotting.
Web: www.datamentors.com
Behaviorial E-mail
Coremetrics, a digital marketing optimization solutions provider, has introduced the next generation of its behavioral e-mail marketing offering. Launched in conjunction with CheetahMail, eDialog, Exact Target and Responsys, LIVEmail 2.0 enables e-mail marketers to target prospects with the right offer at the right time by combining Coremetrics’ LIVE profiles, a record of all individual online visitor interactions; Coremetrics Intelligent Offer, which provides targeted e-commerce recommendations based on group trends; and one-click integration, which allows marketers to exchange unique visitor behavioral data with their e-mail services provider.
Web: www.coremetrics.com
—Lisa Yorgey Lester
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