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Nuts & Bolts - Tech Talk : Direct Mail, Marketing Automation and Database Analytics

December 2010 By Melissa Ward
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Direct Mail

Mt. Laurel, N.J.-based GrayHair Software recently announced the release of Select Solutions, a platform that combines cloud-based technologies, SaaS and managed services into a single solution. Geared toward mailers, Select Solutions provides GrayHair's addressing services and products in a centralized online source, and can be accessed 24/7.

Mailers are able to add other GrayHair on-demand services as needed, choosing a single service or combining several into a complete solution, with the additional flexibility of changing services at the job level.

Marketing Automation
Enterprise Marketing Automation (EMA) 7.5 is an upgrade to the marketing engine offered by Brick Street Software of Salem, N.H. Marketers are able to use the software's graphical tools to define their customer- facing marketing process(es), which are then automatically executed, providing a one-to-one marketing experience.

EMA 7.5 includes features and enhancements such as multichannel inbound support, so customers can respond using any mobile device at anytime; automated definition and management of loyalty programs; and email deliverability management services. The upgrade also supports cloud computing and mashup applications.

Database Analytics
Recently unveiled at DMA2010 in San Francisco, the GeoSelector 2 beta from Prince Frederick, Md.-based DirectMail.com offers marketers enhanced usability of the firm's 2009 patented technology.

GeoSelector pairs a geo-coding program linked to more than 200 million consumer records with mapping functionality; the upgrade to the software makes the standard features—such as uploading customer files—faster. Additional enhancements, such as an open layer API and confinement of data processing to a SQL server, make the software an advanced real-time database analytics system.


 

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 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
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to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

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