Nuts & Bolts - Tech Talk : Direct Mail, Marketing Automation and Database Analytics

December 2010 By Melissa Ward

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Direct Mail

Mt. Laurel, N.J.-based GrayHair Software recently announced the release of Select Solutions, a platform that combines cloud-based technologies, SaaS and managed services into a single solution. Geared toward mailers, Select Solutions provides GrayHair's addressing services and products in a centralized online source, and can be accessed 24/7.

Mailers are able to add other GrayHair on-demand services as needed, choosing a single service or combining several into a complete solution, with the additional flexibility of changing services at the job level.

Marketing Automation
Enterprise Marketing Automation (EMA) 7.5 is an upgrade to the marketing engine offered by Brick Street Software of Salem, N.H. Marketers are able to use the software's graphical tools to define their customer- facing marketing process(es), which are then automatically executed, providing a one-to-one marketing experience.

EMA 7.5 includes features and enhancements such as multichannel inbound support, so customers can respond using any mobile device at anytime; automated definition and management of loyalty programs; and email deliverability management services. The upgrade also supports cloud computing and mashup applications.

Database Analytics
Recently unveiled at DMA2010 in San Francisco, the GeoSelector 2 beta from Prince Frederick, Md.-based DirectMail.com offers marketers enhanced usability of the firm's 2009 patented technology.

GeoSelector pairs a geo-coding program linked to more than 200 million consumer records with mapping functionality; the upgrade to the software makes the standard features—such as uploading customer files—faster. Additional enhancements, such as an open layer API and confinement of data processing to a SQL server, make the software an advanced real-time database analytics system.

Companies Mentioned:

DirectMail.com

GrayHair Software

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Affiliate Marketing	B-to-B
Branding	CRM
Database Marketing	Direct Mail
DRTV	E-commerce
E-mail	Fulfillment
Fundraising	Insert Media
Lists	Paper
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
Web Design