Nuts & Bolts - Tech Talk : Direct Mail, Marketing Automation and Database AnalyticsDecember 2010 By Melissa Ward
Mailers are able to add other GrayHair on-demand services as needed, choosing a single service or combining several into a complete solution, with the additional flexibility of changing services at the job level.
Enterprise Marketing Automation (EMA) 7.5 is an upgrade to the marketing engine offered by Brick Street Software of Salem, N.H. Marketers are able to use the software's graphical tools to define their customer- facing marketing process(es), which are then automatically executed, providing a one-to-one marketing experience.
EMA 7.5 includes features and enhancements such as multichannel inbound support, so customers can respond using any mobile device at anytime; automated definition and management of loyalty programs; and email deliverability management services. The upgrade also supports cloud computing and mashup applications.
Recently unveiled at DMA2010 in San Francisco, the GeoSelector 2 beta from Prince Frederick, Md.-based DirectMail.com offers marketers enhanced usability of the firm's 2009 patented technology.
GeoSelector pairs a geo-coding program linked to more than 200 million consumer records with mapping functionality; the upgrade to the software makes the standard features—such as uploading customer files—faster. Additional enhancements, such as an open layer API and confinement of data processing to a SQL server, make the software an advanced real-time database analytics system.