Multichannel Calls to Action - LinkedIn Discussion of the WeekSeptember 7, 2012
Enter the latest discussion topic in the LinkedIn group Integrated Marketing Mix.
Group member Colleen T. Reese came up with a CTA of her own in "NEW! Multichannel Marketing Thursdays: Calls to Action." She wants to hear from other IMM members about:
- Where should CTAs appear?
- Which words should you avoid?
- Which words have you found to be hot-button conversion drivers?
- Is "Order Now!" enough these days?
Reese provided marketers with a helpful reference-an article from the August issue of Target Marketing magazine: "Production: The New Call to Action."
Group member Thorin McGee suggested a different angle on integrating calls to action. Citing TM Blogger Debra Ellis as his source, McGee says marketers can have customer data loaded ahead of time and provide one-click conversion options in emails. He details a DCCC fundraising campaign: "The emails have different donation amounts linked. If the recipient is logged in to the site and has previously provided payment data, just clicking the link launches a donation in that amount (the recipient is taken to a confirmation page, but I don't believe any other action is needed)."