Email : Taking Email's Measure

The most important metrics you're overlooking

January 2013 By G.B. Heidarsson

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January 2013

Taking Email's Measure - By G.B. Heidarsson----------------------------------------------------------
With the vast array of analytical information available in the email channel, the measure of success sometimes gets a little muddied—especially when there are multiple stakeholders claiming ownership of overall success. But then again, what is overall success? For most...
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http://www.targetmarketingmag.com/article/most-important-email-marketing-metrics-you-re-overlooking-inbox-delivery-clickrates/1
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Email : Taking Email's Measure

The most important metrics you're overlooking

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