Mobile App Marketing: 7 Tips for User Acquisition and Retention
However, using push notification poorly, such as sending excessive notifications, can be irritating to users and may lead to an increased uninstall rate. Make sure to only offer users what they want, such as reminders for in-app events, special offers, or other content that adds value.
2. SMS and Messenger Marketing
SMS and Messenger marketing is a recent tactic that has been gaining popularity and has a great deal of potential. By bringing your notifications right into a user’s text message inbox or Facebook messenger, you can increase both user engagement and retention.
Just like utilizing push notifications, be careful to not spam users and make them regret giving you access to their inbox.
3. Value-Added Content
Value-added content is any content offered in-app (or linked to in-app) that offers value to a user. This can range from tips and tricks for a game to coupons exclusively for the app. The objective of this content isn’t to give users another reason to download an app, but rather a reason for them to use it over other, similar apps.
With a proper mobile marketing plan laid out and implemented, there is an increased chance of breaking out of that 99.99 percent of unsuccessful apps. It’s important to remember that the app market is ever-changing, and your strategies should too. With the mobile app marketing tactics covered here, you can drive in brand awareness, increase conversions, foster loyalty with current users and help your app grow.