MeritDirect Appoints Rob Sanchez Chief Executive Officer
October 9, 2012
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MeritDirect, the premier direct marketing services company, announces the appointment of Rob Sanchez as Chief Executive Officer.
Rob Sanchez brings a dynamic blend of data & media expertise and an ability to grow the business to his new role. As one of the original partners of MeritDirect, he started the List Management & Interactive Services area, which later became Data & Media Services. He has served on the Management Committee since its inception and as a Managing Partner since 2009.
Sanchez's career in Direct Marketing has stretched over 20 years, during which time he forged key business relationships with many Fortune 500 clients and marquee clients. He has been recognized multiple times by BtoB Magazine as a "Who's Who" Thought Leader in the industry.
"Rob brings a great mix of leadership, determination, operational experience, technical breadth, and passion for customer care to our company." said Paulette Oliva, Executive vice president and managing partner of MeritDirect.
Sanchez is replacing founders Mark Joyce and Ralph Drybrough, who are both retiring after 12 years with MeritDirect, where both had served as CEO.
"Mark and Ralph have been outstanding leaders whose vision and dedication have led to MeritDirect becoming the strong organization that it is today," said Mr. Sanchez.
Rob Sanchez can be reached at (914) 368-1030 or rsanchez@meritdirect.com
About MeritDirect:
MeritDirect is a recognized leader in the B-to-B and B-to-C direct marketing industry, offering marketers integrated marketing solutions with an array of products and services. Mailers and list owners achieve a superior return on their marketing investment through MeritDirect's Customer Acquisition and Retention, Data and Media Services, Marketing Databases and Strategic Services Group.
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