Memorial Day Magic: Email Marketing Tips for a Successful Start to Summer
Memorial Day is next week, which means the season we’ve all been waiting for is finally here — summer! Not only does the start of summer mean sunshine and swimsuits, but it also presents a significant opportunity for marketers to take advantage of the summer shopping craze. Millions of consumers will be looking for the best summer sales to celebrate the season, making Memorial Day a prime holiday for email marketers. In fact, transaction rates for Memorial Day campaigns are 35.5 percent higher than Black Friday emails and 16.1 percent higher than Cyber Monday emails.
But let’s be honest, you’ll probably get bombarded with Memorial Day promotions left and right from various department stores offering 40 percent off and the inevitable car dealership’s zero down payment for the weekend. It’s safe to say this holiday creates a crowded space, but the opportunities are far too great to pass up. To help ensure effective sales and a sunny forecast for your profits, I’ve provided a few email marketing tips to break through the Memorial Day madness and start this summer off on the right foot:
1. Enhance summer excitement. The countdown to summer has been in full swing since the spring flowers began to bloom. Take advantage of consumer anticipation and build excitement around your upcoming sales. Your subscribers will be keeping a close eye on their inbox, so use this opportunity to tease your savings the week leading up to the holiday. Everybody likes a little preview of what a new season has to offer. You don’t have to unveil all of your super savings at once, however. Instead, implement a slow rollout of your deals that will continue throughout the week. This will create heightened anticipation and encourage clickthroughs and purchases as soon as the clock strikes summer!