Marketing #Fail: Who Really Dropped the Brand? – LinkedIn Discussion of the Week

Getting punny this week, “Multichannel Marketing Fails … Who Really Dropped the Brand?” is the question posed by LinkedIn Integrated Marketing Mix group member Colleen T. Reese.
On Twitter, a brand “#fail” can easily become a “trending topic.” But public embarrassment is only part of the problem, Reese says.

“To most people, this is a source of light entertainment,” she writes. “To marketers and PR folk, branding mistakes cost money, time and, most importantly, trust.”

So Reese wants to hear from IMM members about what they’ve done after they’ve “really dropped the brand.”

She asks:

  1. Who is most responsible for the integrity of your brand?
  2. What is the best way to address marketing mistakes and how have you bounced back in the past?
  3. How do you effectively leverage a “fail” to your advantage? Is that even possible?

Group member Susan Landay answers: “Interesting to see this post today on the heals of a presentation about creativity delivered at NEMOA by Brent Niemuth, partner and creative director at J. Schmid & Assoc. ‘Don’t fear failure. Encourage Failure,’ because creativity requires risk taking and bold actions. You may offend someone, but others will love you for it and it will help you define your brand.”

Have you ever dropped the brand? What did you do about it?

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