Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Marketing #Fail: Who Really Dropped the Brand? - LinkedIn Discussion of the Week

September 28, 2012
Get the Flash Player to see this rotator.
 
Getting punny this week, "Multichannel Marketing Fails … Who Really Dropped the Brand?" is the question posed by LinkedIn Integrated Marketing Mix group member Colleen T. Reese.

On Twitter, a brand "#fail" can easily become a "trending topic." But public embarrassment is only part of the problem, Reese says.

"To most people, this is a source of light entertainment," she writes. "To marketers and PR folk, branding mistakes cost money, time and, most importantly, trust."

So Reese wants to hear from IMM members about what they've done after they've "really dropped the brand."

She asks:

  1. Who is most responsible for the integrity of your brand?
  2. What is the best way to address marketing mistakes and how have you bounced back in the past?
  3. How do you effectively leverage a "fail" to your advantage? Is that even possible?

Group member Susan Landay answers: "Interesting to see this post today on the heals of a presentation about creativity delivered at NEMOA by Brent Niemuth, partner and creative director at J. Schmid & Assoc. 'Don't fear failure. Encourage Failure,' because creativity requires risk taking and bold actions. You may offend someone, but others will love you for it and it will help you define your brand."

Have you ever dropped the brand? What did you do about it?


 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. 

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.

More than <b>two dozen highly practical forms and sample contracts </b>for immediate use are also included.

"One of the best references available today . . . providing a solid foundation and answering every question.” —Jan Nathan, executive director, Publishers Marketing Association 


“Vital to doing the business of publishing well.” —Independent Publisher 

"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing 

"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." —Dominique Raccah, president, Sourcebooks, from the foreword 

"Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable." —Perry Donham, president, KidPub Press 

“The bible of the industry.” —Associated Press 

“Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” —Judith Applebaum, author, How to Get Happily Published 

“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus Books Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

ORDER NOW

Who's Charging What Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: