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Unica Launches Interactive Marketing OnDemand

October 20, 2009
Sometimes it can be good to have all of your eggs in one basket, especially when it comes to marketing software. Enter Unica Corporation and it's all-inclusive Interactive Marketing OnDemand application.

The Waltham, Mass.-based marketing software solutions company offers marketers the ability to manage and maintain customer analytics, e-mail marketing, Web analytics and Web personalization in a unified fashion under one application, as opposed to dealing with multiple vendors and systems.

According to Unica's vice president of product marketing & strategy, Elana Anderson, the OnDemand application “eliminates the technology roadblocks that have crippled online marketers' ability to use insights from visitors online behavior to author and execute ... e-mail marketing or personalize Web pages without continuously burdening [the] IT [department].”

For more information on Interactive Marketing OnDemand, go to www.unica.com.
 

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