Jonathan Salem Baskin on Why Branding Only Works on Cattle : By Ethan Boldt, editor, Inside Direct Mail : Target Marketing

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	Jan  7, 2009
	
			Jonathan Salem Baskin on Why Branding Only Works on Cattle - By Ethan Boldt, editor, <i>Inside Direct Mail</i>
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			Enthusiastic from the beginning of our conversation to the end, it was clear that Jonathan Salem Baskin didn't write a book to pad his résumé or sell a product. He wrote a book because he had something—actually, many groundbreaking things, some of which will ruffle some feathers of many brand marketers—to say.
		
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	http://www.targetmarketingmag.com/article/jonathan-salem-baskin-why-branding-only-works-cattle-401286_1.html
	
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Jonathan Salem Baskin on Why Branding Only Works on Cattle By Ethan Boldt, editor, Inside Direct Mail

E-mail this story to a friend/colleague...

Jonathan Salem Baskin on Why Branding Only Works on Cattle
By Ethan Boldt, editor, Inside Direct Mail