Jonathan Salem Baskin on Why Branding Only Works on Cattle

January 7, 2009 By Ethan Boldt, Editor, Inside Direct Mail

E-mail this story to a friend/colleague...

January 7, 2009

Jonathan Salem Baskin on Why Branding Only Works on Cattle - By Ethan Boldt, Editor, <i>Inside Direct Mail</i>----------------------------------------------------------
Enthusiastic from the beginning of our conversation to the end, it was clear that Jonathan Salem Baskin didn't write a book to pad his résumé or sell a product. He wrote a book because he had something—actually, many groundbreaking things,...
View more at...
http://www.targetmarketingmag.com/article/jonathan-salem-baskin-why-branding-only-works-cattle-401286/1
----------------------------------------------------------

Your Name: *

Your E-mail: *

CC Yourself:

Friend/Colleague's E-mail: *

Enter up to 3 valid e-mail addresses separated by commas.

Your Message:

All fields marked in red are required.