Whining About Air Travel
It’s Time to Revive the Art of Good Public Relations
December 2007 By Denny HatchIn the News
CLASS CONFLICT: As the airlines increasingly cater to high-end customers with onboard perks, passengers in the back of the plane are paying the price.Over the past few years—and this will probably come as no surprise to anyone who got on a plane over Thanksgiving weekend—flying in coach has become an increasingly miserable experience. Legroom is practically non existent. Passengers are more tightly packed together. Hot meals have been eliminated. Ditto pillows and blankets. And the next time that guy in front of you leans his seat back directly into your face, few of your fellow passengers are likely to blame you if you feel a brief, murderous urge to strike back. All this has created a generation of fliers who now view getting on a plane as roughly akin to entering the ninth circle of hell.
—Michelle Higgins, The New York Times, November 25, 2007
Getting on a plane is emphatically NOT “roughly akin to entering the ninth circle of hell.”
It’s a miracle.
The late author and critic Alfred Kazin said his idea of happiness was settling into an airliner seat with a book, a notebook and a martini.
Amen.
Jet planes have taken me higher and faster and to places around the world only dreamed of by my grandparents—and usually for only a few hundred bucks.
If you want to spend $400 to $3000 or more an hour to fly in obscene luxury, plenty of airlines and private charter companies are happy to relieve you of your money.
The late Victor Kiam, president of the company that made Remington electric shavers, always flew tourist class. “The back of the plane arrives at the same time as the front of the plane,” he used to say.
I’m with you, Victor.
Until “Beam me up, Scotty,” becomes reality, flying is the only game in town if you want to get anywhere quick.
Enjoy your flight.
A Boyish Love of Flying That Lasted a Lifetime
My father, biographer and historian Alden Hatch, was born in 1898. When he was 4, he drank some unpasteurized milk and caught a dose of tuberculosis of the bone. After more than 20 operations, he was left with a shriveled leg and spent the rest of his life on crutches.
Obviously my father did not have a normal childhood. From the flap copy of his 1942 biography, “Glenn Curtiss: Pioneer of Naval Aviation”:
All his life, Alden Hatch has wanted to write this book. As a boy, he spent every possible moment on the Hempstead [Long Island] plains watching Glenn Curtiss, Captain Baldwin, Clifford Harmon and other pioneers experimenting with the “kites with gas engines,” from which developed the modern airplane. Those men got to know the eager youngster and were generally glad to answer his many questions and let him have the run of their hangars and tents. So Mr. Hatch has a first-hand acquaintance with the men and machines of which he writes. He knows every detail of those early aeroplanes, how they looked, how the controls felt, even how they smelt.
At the end of this story is a photograph of my father as a very young boy at the controls of an early Curtiss flier, as well as a hyperlink to his Curtiss biography, which has just been republished.
Takeaway Points to Consider:
* “The secret of successful public relations is letting people in on what you’re doing.”—Evelyn Lawson
* That also means being honest—telling it like it is. If you fake it or lie, customers will resent you. It’s the cover-up that will get you, not the occasional screw-up.
* In good PR—like good direct marketing—spew benefits, benefits, and benefits.
* Harold Arlen and Johnny Mercer articulated how to do good PR with their classic song recorded by Bing Crosby:
You’ve got to accentuate the positive,
Eliminate the negative,
Latch on to the affirmative,
Don’t mess with Mister In-Between.
* Enjoy your flight. It’s the only game in town.
Web Sites Related to Today's Edition:
“CLASS CONFLICT” by Michelle Higginshttp://travel.nytimes.com/2007/11/25/travel/25conflict.html
Ford Tri-Motor
http://www.fordtrimotor.org/
“Glenn Curtiss: Pioneer of Aviation” by Alden Hatch
http://tinyurl.com/2tqr4d
“Jack Corbett: Mariner”—Life aboard a Liverpool Packet in 1849 by A.S. Hatch
http://tinyurl.com/2ajt27



