Is Personalization Creepy? – LinkedIn Discussion of the Week

You’re a guy. You’re on Facebook. You’re thinking about going to that party tonight while absentmindedly checking out your new friend request and—Bam!—you get bombed by a creepy condom ad from the hypothetical son you could create if you meet someone tonight and you’re not careful.
That’s the scenario that probably played out for plenty of men targeted by Olla Condoms. It’s what Target Marketing magazine blogger Rio Longacre calls “The creepiest social campaign I have ever seen.” It’s one of the reasons Longacre wrote his latest post, “Creepy Marketing and Social Media: How to Scare Away Your Customers for Good” and that post is absolutely why Colleen T. Reese, a LinkedIn Integrated Marketing Mix group member, created the poll “Multichannel Marketing Thursdays: Is Personalization Creepy?”

The options for the nearly 1,000 group members to choose from are:

  • Yes!
  • No.
  • Depends.
  • Undecided.

An hour after Reese created the poll, four members had already chimed in, with half picking “depends” and the other two split between “Yes!” and “No.”

What do you think? Is personalization, in fact, creepy? Or, tell us more about its creepiness or lack thereof in the comments section.

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  • Stuart

    This is exactly the reason why I’ve started using less of facebook and other social media. My use of facebook was NEVER and invitation for them to take over my personal life. I really hate that so many sites (including this one) now allow (and often require) a ‘facebook’ login to leave comments. Thankfully, you also allow ‘guest’ comments. I do NOT want to share my Facebook account/password with random sites and have stopped leaving comments on any site that requires my facebook login. I’m in marketing and while I understand the desire for better demographic information, I think this drive to see every personal detail about potential consumers will eventually create a huge backlash. Some things are just none of your business.

  • John Kreiss

    I didn’t receive one of these Facebook messages, but would’ve been horrified if I did.

  • Sharon Sudman

    Creepy – like getting connection recommendations on LinkedIn for old flames from decades ago, lost clients, or people to whom I can’t imagine how they connected me although I do know them. I assume these other people are getting similar recommendations, which in some cases is even creepier.