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Editor’s Notes : Marketing’s Best Blogs

November 2011 By Thorin McGee
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Data Bytes

“IBM met face to face with 1,734 CMOs in 19 industries and 64 countries to better understand their goals and the challenges they confront. The respondents came from a wide variety of organizations, ranging from 48 of the top 100 brands listed in the 2010 Interbrand rankings to enterprises with a primarily local profile.” —“2011 IBM Global Chief Marketing Officer Study” press release

Which expertise will you need to be personally successful during the next 3-5 years?

  • Technological 28%
  • Social Media 25%
  • Financial16%

63% of CMOs think return on marketing investment (ROI) will be the primary measure of the marketing function’s effectiveness by 2015.

Only 44% feel ready to be accountable for ROI.

[Editor’s Note: The other 66% must not be Direct Marketers.]


We've launched Marketing's Best Blogs. OK, it doesn't actually have all of marketing's best blogs yet. To make it that, we need your help.

First some backstory: We were at DMA 2011 while working on this issue. One of the things you can't help but notice there is just how much knowledge in the direct marketing industry is developed, tested, perfected and eventually shared by its practitioners. Who delivers the best sessions at these conferences? It's not the thought leaders, it's the marketers who talk about what's working for them.

Direct marketing is a practical science. If you want to know how to do it, your best bet is still to find marketers already doing it and talk to them. That's what makes marketing blogs so interesting. The best ones are an outpouring of ideas and experience from people who are in it up to their elbows.

Until now, we haven't really tapped into that at Target Marketing, but we're changing that today.

Marketing's Best Blogs is a new website that will be home to a fresh slate of Target Marketing bloggers. Our opening roster includes:

In addition, we're collecting the best blog feeds on direct mail, online marketing, social media, mobile, B-to-B, database/CRM, email and copywriting/creative. Stop by to check them out, and you just might find a new guru.

But, as I said, we need your help to really make this Marketing's Best Blogs. We have assembled some bloggers and some great blog feeds. Are they the best? Who are we leaving out? You can give each post a thumbs up or down, and suggest new blogs or bloggers for us to bring on board right on the site. Help us make this site into Marketing's Best Blogs for You.


 

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FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


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Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



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ORDER NOW

 

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