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Intelligent Mail: USPS' Tom Day Answers Your Questions

March 17, 2010 By Ethan Boldt

What happens if the file submission is made before mailing, and the mailing class or quantity changes the day of the mailing?
Day: Mailers need to submit accurate mailing information that reflects the mail class and quantity. Mailers will need to cancel their electronic submissions and submit accurate electronic documentation that reflects the mail preparation. 

 

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

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