Instagram’s New E-commerce OptionsAugust 27, 2014 By Heather Fletcher
"Here's how it works," Nordstrom announces, "When a customer sees a photo posted on Nordstrom's Instagram feed that they're interested in purchasing or learning more about, they simply click on the Nordstrom profile name and then click the link on the Nordstrom profile page. Next, they will see a gallery of all the featured products and can select an item and go directly to Nordstrom.com to complete their purchase. Customers can also use the 'My Likes' function in the gallery to curate items they love for future inspiration or to purchase at another time."
Instagram joins Twitter, Facebook and Snapchat by having e-commerce capabilities. (Pinterest is also e-commerce friendly, but not in quite the same way.)
Curalate says Nordstrom and Target are among the first brands to try Like2Buy on Instagram.
Are social media networks becoming e-commerce sites?