Editor's Notes: Improve Your Marketing Mind

Thorin McGee, Editor-in-Chief/Content Director, Target Marketing

What’s the secret to better marketing and ROI?

There’s no single answer to that, but I bet everyone reading this would like to find a way to convert a bit better.

I bet we’d all like to know a better way to try new marketing technologies, media channels and platforms. Questions arise, such as:

• How can you modernize direct mail?

• How can you create online designs that work across desktop, laptop, tablet and smartphone screens?

We may not have all the answers, but we brought you a lot of those answers on Aug. 7 at the 2014 Integrated Marketing Virtual Conference. And if you missed it, don’t worry! All the sessions of the virtual show will be available on demand until Nov. 17. So what’s stopping you?

Want to learn about mobile-ready design? Check out Greg Hoy’s session, “Mobile-Ready Design: Making email and web work across devices”

Are you more interested in brushing up on your content marketing? Then Lee Odden’s “Content, For the Win!” is a can’t miss session.

What does it mean to think like a marketing scientist today? What are “The 7 Deadly Sins of Marketing?” We had top speakers on all of those topics, and because the show is on-demand, you can attend if you missed out before. Don’t put it off any longer!

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