Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Editor's Notes : Improve Your Marketing Mind

August 2014 By Thorin McGee
Get the Flash Player to see this rotator.
 

What’s the secret to better marketing and ROI?

There’s no single answer to that, but I bet everyone reading this would like to find a way to convert a bit better.

I bet we’d all like to know a better way to try new marketing technologies, media channels and platforms. Questions arise, such as:

• How can you modernize direct mail?

• How can you create online designs that work across desktop, laptop, tablet and smartphone screens?

We may not have all the answers, but we brought you a lot of those answers on Aug. 7 at the 2014 Integrated Marketing Virtual Conference. And if you missed it, don't worry! All the sessions of the virtual show will be available on demand until Nov. 17. So what's stopping you?

Want to learn about mobile-ready design? Check out Greg Hoy's session, "Mobile-Ready Design: Making email and web work across devices"

Are you more interested in brushing up on your content marketing? Then Lee Odden's "Content, For the Win!" is a can't miss session.

What does it mean to think like a marketing scientist today? What are “The 7 Deadly Sins of Marketing?” We had top speakers on all of those topics, and because the show is on-demand, you can attend if you missed out before. Don't put it off any longer!

 

 


Marketing Strategy
“Love this … ‘It shouldn’t feel like an ad. It should feel like help.’ - Doug McMillon, CEO, Wal-Mart #codecon”
@kristinhersant, Tweeted on May 28
 

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate and comprehensive metadata The basics of ONIX for Books, including ONIX 3.0 The basics of EPUB 3 metadata options The latest metadata trends, including metadata for self-publishers.Would you prefer to
purchase this title as a PDF? Click here. Metadata Handbook

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: