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Editor's Notes : Improve Your Marketing Mind

August 2014 By Thorin McGee
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What’s the secret to better marketing and ROI?

There’s no single answer to that, but I bet everyone reading this would like to find a way to convert a bit better.

I bet we’d all like to know a better way to try new marketing technologies, media channels and platforms. Questions arise, such as:
• How can you modernize direct mail?
• How can you create online designs that work across desktop, laptop, tablet and smartphone screens?

We may not have all the answers, but we’re bringing you a lot of those answers on Aug. 7 at ...

The 2014 Integrated Marketing Virtual Conference
The site is up: integratedmarketingconf.com. 

Go to that link, check out the agenda, and I think you’ll find sessions addressing exactly the marketing questions that have been on your mind.

Want to learn about mobile-ready design? Be there at 1:35 p.m. EST. Content marketing? 2:55 p.m. “Turning Direct Mail Up to 11?” That’s at high noon.

What does it mean to think like a marketing scientist today? What are “The 7 Deadly Sins of Marketing?” We have top speakers on all of those topics.

Leading off will be Tim Ash, author of the book “Landing Page Optimization” and our morning keynote presenter on, “Why They Buy: Hacking Into Your Customers’ Subconscious to Market Smarter and Drive Sales.”

Is Tim Ash worth your precious time? Absolutely! Use the Layar app to watch this video of him in action and listen to his recent podcast with Richard Banfield: “Designing for People in a Multi-Device World.”


Marketing Strategy
“Love this … ‘It shouldn’t feel like an ad. It should feel like help.’ - Doug McMillon, CEO, Wal-Mart #codecon”
@kristinhersant, Tweeted on May 28
 

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