Improve Targeting
February 2006
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Improve on your customer targeting by:
- testing ship-tos;
- testing gift recipients;
- segmenting by source; and
- and segmenting by trade area.
—Michelle Farabaugh, partner, LENSER
- testing ship-tos;
- testing gift recipients;
- segmenting by source; and
- and segmenting by trade area.
—Michelle Farabaugh, partner, LENSER
Companies Mentioned:
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