How to Optimize Your Site's SEO for Google Panda 4.0July 15, 2014 By Tamara Weintraub
Like many of Google's updates, Panda 4.0 emphasizes high-quality websites and content. But what does Google mean by "high quality"? And how can businesses make sure that their websites are in line with Google's expectations? These tips will help you keep your website fresh and let you maintain visibility in Google's search results.
Generate Regular, Unique Blog Content
The original Panda algorithm release was focused on penalizing websites with low-quality content (i.e., scraped or copied from other sources) by giving them lower search results. Panda 4.0 continues to prioritize sites that post frequent, high-quality content over those that don't. So if your strategy has been to copy or duplicate content, then this search update could be hurting your website.
What to Do:
Today, creating website content means more than just changing the copy on your home or product pages. Your website should also have a blog where you can post unique, relevant content about your business, products and services. Then, build a process to create, post and share new content on a weekly basis.
Making sure the content you post is informative and engaging—like how-to articles, images, lists, videos and more—will help Google determine if your site is authoritative and relevant to people searching for your types of products and services. If you don't have time to produce high-quality content on a regular basis, you should look for a solution that can provide this for you.
Optimize Your Website's Core Content for Search
The content you publish to your blog is a huge part of what Google looks for in a quality website. But it comes to today's SEO, quality refers to having a completely optimized experience. That means you should have a mobile-friendly website and content, optimized metadata and semantic markup, and descriptive core content (the content that lives on your home page, product pages, etc.). All of this can impact how effectively Google can index and surface your website to searchers. If your website doesn't offer a modern, search-optimized experience, then it will be more difficult for you to drive visits from Google search in light of Panda 4.0.