How to Incorporate RFM Segmentation With Predictive Models : By Roy Wollen and Joe Boland, assistant editor, Target Marketing : Target Marketing

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	Jan  7, 2009
	
			How to Incorporate RFM Segmentation With Predictive Models - By Roy Wollen and Joe Boland, assistant editor, <i>Target Marketing</i>
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			With predictive models all the rage in direct marketing analytics these days, recency-frequency-monetary value segmentation may seem outdated. But the truth of the matter is, RFM still has a place in modern database marketing when used side by side with predictive models. After all, the best predictor for future behavior is past behavior, and that’s exactly what RFM offers.
		
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	http://www.targetmarketingmag.com/article/how-incorporate-rfm-segmentation-with-predictive-models-401539_1.html
	
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How to Incorporate RFM Segmentation With Predictive Models By Roy Wollen and Joe Boland, assistant editor, Target Marketing

E-mail this story to a friend/colleague...

How to Incorporate RFM Segmentation With Predictive Models
By Roy Wollen and Joe Boland, assistant editor, Target Marketing