How to Incorporate RFM Segmentation With Predictive Models

January 7, 2009 By Roy Wollen And Joe Boland, Assistant Editor, Target Marketing

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January 7, 2009

How to Incorporate RFM Segmentation With Predictive Models - By Roy Wollen And Joe Boland, Assistant Editor, <i>Target Marketing</i>----------------------------------------------------------
With predictive models all the rage in direct marketing analytics these days, recency-frequency-monetary value segmentation may seem outdated. But the truth of the matter is, RFM still has a place in modern database marketing when used side by side with...
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http://www.targetmarketingmag.com/article/how-incorporate-rfm-segmentation-with-predictive-models-401539/1
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