E-commerce Link: The Dynamic Duo

How to harness the powers of email and social media to drive your marketing campaigns

Instead of putting the sharing links at the top of the email, King Arthur Flour puts emphasis on its featured recipe, Easy Cake Pudding, then provides four ways readers can share the email via: 1) Forward, 2) Facebook, 3) Twitter and 4) StumbleUpon.

Furniture company Design Within Reach’s Design Notes e-newsletter clearly displays its social share elements in the header, signaling to subscribers its presence on Facebook and Twitter.