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E-commerce Link : The Dynamic Duo

How to harness the powers of email and social media to drive your marketing campaigns

January 2013 By Reggie Brady
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All the buzz today is about social media, but keep in mind email is a productive channel that provides a high ROI. Let's start with research from the DMA in late 2011: Email is the channel that produces the highest ROI. For every dollar a marketer invests in this highly profitable channel, the ROI in 2012 is $39.40.

It makes sense to leverage email and social initiatives to drive business for your company. Let's address some ways you can do this.

Get the Opt-In Buy-In
Marketers are missing the boat if they don't use social media to collect email opt-ins. Facebook, Twitter and other social media sites are wonderful for branding and engaging customers. Thus far, e-commerce has not worked well. Customers are "liking" or "following" a brand and commenting on their experiences, but most companies find that this is an experiential environment and not a selling environment.

One way to influence your fans, followers and social visitors is to motivate them to sign up for your email program.

Retailer JCPenney has a dedicated area on Facebook called "Get Connected," where individuals can sign up for email and mobile alerts.

Nonprofit Habitat for Humanity has a Facebook area called "Habitat World," which encourages emailsign-ups.

Publisher Condé Nast Traveler has a Facebook tab for "Upgrades and Extras" that promotes a series of partner sweepstakes offers. Each offer includes the option of signing up for the magazine's email program.

Email service provider Silverpop provides a call-to-action to sign up for the company's e-newsletter.

Use Social Media to Your Advantage
It takes time and effort to create your email newsletters and promotional campaigns. Leverage this effort by posting your content or offers on social media channels, as well. But remember, it's important to vary the message to each audience.

Retailer Brooks Brothers tweets about its recent emails. For example, an email promoted the company's non-iron shirts for women. On Twitter, the post began "Ladies, enjoy 3 ways to style our classic non-iron …" and linked to the email.

 

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FROM THE BOOKSTORE

PDF FORMAT

<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness.

You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. 

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

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(PDF Format)

From David Ogilvy on down, the "experts" have claimed "humor doesn't work."  Boy, were they wrong.  

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<b>Note: You must have Adobe Acrobat Reader in order to read Drawing Attention, which is in PDF format.</b> Drawing Attention

(PDF Format) From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many of the world's biggest marketers -- and he shares his test-proven secrets for the first time ever in his...

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FROM THE BOOKSTORE

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