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Nuts & Bolts - Eye on Privacy : How to Grow Your Privacy Team in a Down Economy

July 2009 By Lou Mastria

My advice is to keep the goals simple. To handle more substantive issues, keep an open line of communication to your sales, marketing and business development people. Basically, they should feel as though your door is always open if unusual or new situations arise or a partner/client has in-depth questions.

To be sure, having reasonable language in your template contract documents is a good start to ensure your organization stays on the right side of the privacy issue. But, let me end where I began: Training and engaging with your market-facing teams can extend the size and reach of your privacy/security programs at very little cost. And, in these times, who wouldn’t love to do more with less?

Lou Mastria, CIPP, is chief privacy officer and vice president of public affairs at NextAction Corp., a Westminster, Colo.-based provider of cooperative data solutions. He can be reached at (908) 363-0983, or by e-mail at lou.mastria@nextaction.net.


 

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The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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