Nuts & Bolts - Direct Mail/Web : Integrate and Personalize

December 2012 By Heather Fletcher

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December 2012

Integrate and Personalize - By Heather Fletcher----------------------------------------------------------
 Nonprofit marketers who are heavily invested in one channel—such as direct mail or telemarketing—are throwing money away if they dive into online fundraising without integration. So says "Improving Direct Marketing Response with Online Advertising," research published in October by...
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http://www.targetmarketingmag.com/article/fundraisers-need-better-integrate-direct-mail-online-marketing/1
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Affiliate Marketing	B-to-B
Branding	CRM
Database Marketing	Direct Mail
DRTV	E-commerce
E-mail	Fulfillment
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Lists	Paper
Printing/Production	Response Boosters
Search Engine Marketing	Search Engine Optimization
Social Media	Software/Technology
Web Design

Nuts & Bolts - Direct Mail/Web : Integrate and Personalize

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