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Nuts & Bolts - Direct Mail/Web : Integrate and Personalize
December 2012
By Heather Fletcher
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December 2012 Integrate and Personalize - By Heather Fletcher---------------------------------------------------------- Nonprofit marketers who are heavily invested in one channel—such as direct mail or telemarketing—are throwing money away if they dive into online fundraising without integration. So says "Improving Direct Marketing Response with Online Advertising," research published in October by... View more at... http://www.targetmarketingmag.com/article/fundraisers-need-better-integrate-direct-mail-online-marketing/1 ----------------------------------------------------------
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