5 Ways to Get the Grinch Out of Your Holiday Email Campaigns
During the holidays you need to think of yourself as the mayor of Whoville. The Grinch may have even already infiltrated some of your campaigns and found ways to deflate not only your holiday revenue joy, but the holiday shopping excitement of your subscribers as well. To ensure that your holiday campaigns are Grinch-free, not only now but in the post-holiday season as well, here are five tips to help email marketers become the happy-go-lucky (and prosperous) Mayors of their own Whovilles, and protect all email citizens during this holiday season:
1. Don't be greedy … give a little this season. The holidays are a time of giving and sharing (not stealing), so why not set up a plan where if your customers spend a specific amount of money with you, you'll donate $5 (or any amount of your choosing) to a charity of your choice. Many people love to help over the holidays. If you're giving, it's yet another reason to encourage consumers to buy from you not just over the holidays, but year-round. Customers get their holiday gifts and also feel good about a donation to a great cause.
2. Keep your "Whos" happy! Send your customers some love this season. If they're loyal and happy, give them something to show you care about them. Sending a gift basket, personalized gift or gift card to your best customers isn't only a great way to ensure your customers keep you top of mind, it's also a thoughtful way of showing your appreciation for their patronage.
It's always important to make sure you conform to any company policies regarding gift giving and be sure to include a personal touch. While a generic gift basket will be valued, one that contains a product your client enjoys is a bonus. In addition, useful items customers might use every day — e.g., a monogramed key ring or smartphone case — will be remembered more frequently and fondly, meaning they'll be back as repeat customers.