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Hotlists—New and Updated Files on the Market

May 25, 2010 By Melissa Ward
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Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Anxiety Disorders
Target 227,806 individuals who suffer from phobias, depression and nervous symptoms looking to understand their situations, gain relaxation and find alleviation. Selects include age, income, gender, homeowner, presence of children, state, SCF and ZIP code.

The base list price is $125/M. Contact your list broker or The Rich List Co., (212) 737-8917. Web address: www.richlist.com

Complete Banking Institutions
Contact 101,757 banking institutions and executives through this compiled list. Selects include executives by name, phones, annual sales volume, business/industry type, company size and more.

The base list price is $65/M. Contact your list broker or Complete Mailing Lists, (914) 771-6640. Web address: www.cml-llc.com

DDS Educators Email Database
Reach 108,438 teachers and educators via their e-mail addresses. Selects include hotline names.

The base list price is $145/M. Contact your list broker or Data Direct Solutions, (201) 203-4625. Web address: www.datadirectsolutions.com

RetirementJobs.com
Connect with 788,206 individuals, via their e-mail addresses, who use the website www.retirementjobs.com for finding work and/or projects to match their lifestyles. People included on this file are 50 or older.

The base list price is $150/M. Contact your list broker or Statlistics, (203) 778-8700. Web address: www.statlistics.com

Women In Construction Email
Target 63,401 women that are trade show attendees and responders to construction, design and building management direct mail offers. Selects include business type, job title, employee size, annual sales volume, purchasing authority and more.

The base list price is $350/M. Contact your list broker or The Information Refinery, (800) 529-9020. Web address: www.inforefinery.com
 

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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