Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
Blair LLC. Package Insert Program
Place your insert in the more than 4.8 million outgoing product shipments delivered to mail order consumers. Eighty percent of the file is female, and the average income is $65,000.
The base list price is $60/M. Contact your list broker or Media Horizons Management, (203) 857-0770. Web address: www.mediahorizons.com
Commercial Carrier Journal Email
Target 34,011 subscribers of Commercial Carrier Journal via their e-mail addresses. The journal's subscribers are made up of trucking company officials, administrative managers, owners and operating executives. Selects include business type, job function, type of operation, gender, geography and more.
The base list price is $350/M. Contact your list broker or The Information Refinery, (800) 529-9020. Web address: www.inforefinery.com
Hispanic Beauty and Hairdressing Database
Connect with 19,059 Hispanic beauty, hair and tanning salons through this compiled list, verified by telephone. Selects include business/industry type, credit ratings, sales volume and more.
The base list price is $100/M. Contact your list broker or Infogroup Latino, (866) 872-0045. Web address: www.infogrouplatino.com
New Telephone Hookups
Reach more than 4.1 million of the newest telephone hookups for new businesses across the US. The list combines the utility records of 21 different telephone companies. Selects include state, ZIP, SCF, gender, SIC, sales volume and employee size.
The base list price is $105/M. Contact your list broker or Statlistics, (203) 778-8700. Web address: www.statlistics.com
Sheshunoff Email Masterfile
This direct mail files contains 53,616 senior- and mid-level professionals from colleges and universities, government agencies, credit unions, banking and financial services, etc., who have opted in to e-mail communications. Fifty percent of the file is female. Selects include industry, job function, products purchased, gender and more.
The base list price is $300/M. Contact your list broker or Infogroup | e-POST Direct, (800) 409-4443. Web address: www.epostdirect.com
Secrets of Direct Marketing Testing
Strategic Catalog Marketing